According to the prediction of the listening and wear market of Counterpoint Research, the global true wireless headset market is expected to reach 120 million units this year and 230 million units in 2020, an increase of 90% year-on-year.

Although Apple's market share dropped to 45% in the third quarter of 2019, this year's market share may still exceed 50%. Apple ’s new model, the AirPods Pro, launched in late October was sought after by the market.

With this, Apple is expected to usher in a turn in the fourth quarter. In 2020, with a loyal user base, advanced products and marketing strategies, Apple will continue to lead the market.

Meanwhile, the true wireless headset market will become more active next year. Tech giants such as Amazon, Google, and Microsoft will enter the industry, and existing smartphone manufacturers such as Samsung, Xiaomi, and Huawei will actively expand their business.

The Chinese market is growing rapidly, and Chinese companies are expected to accelerate growth in 2020. Both international brands and emerging Chinese low-end brands will stand out.

Now, the market is constantly introducing new models with different price points and different functions, including noise reduction, biosensor, waterproof and integrated AI voice assistant.

In addition, consumers who bought the first generation of products two or three years ago may experience a wave of changeovers, and a large number of first-time buyers who are new to the market are in great demand.


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