According to CNBC, Apple will lower the prices of iPhone in China for the online shopping festival, which will take place on June 18. Although Apple's official website in the country has not changed prices, other channels have confirmed it will offer discounts on current iPhone models.

On the Tmall market, users can buy a 64 GB iPhone 11 for 4,779 yuan, down 13% from the original price; Also on Tmall, iPhone 11 Pro 64GB and iPhone 11 Pro Max 64GB are also discounted 13% to 7579 yuan and 8,359 yuan respectively.

Online retailer JD.com also fell "deeper" when the iPhone 11 64 GB cost only 4599 yuan, 180 yuan cheaper than the price of Tmall. The seller said this discount amount may change daily.


Apple usually does not appear at the 6.18 shopping festival, according to IDC expert Will Wong, saying that this is only the second time the company participated. Apple is said to be attracting "huge" iPhone users in the country to upgrade to a newer iPhone model.

Nicole Peng, vice president of mobile division of Canalys, told CNBC that "Low-cost iPhones are gaining a lot of attention. Apple is targeting customers who are still using older iPhones, like the iPhone 6, iPhone 7 and iPhone 8. They don't spend too much money on what they have spent before, but they will definitely need to upgrade.

There are several reasons why Apple will lower iPhone prices. In April 2019, Apple reduced the price of the iPhone XR in China due to currency fluctuations. The strength of the US dollar against the Chinese Yuan at that time forced the company to choose one of two difficult options. They can keep the same price and earn less US dollars. Or it could lower prices in China to compete, taking the amount off for lost profits.

In January 2019, Apple reduced the wholesale prices of some models in China. Although users do not directly benefit from this discount, Apple Premium dealers and licensed online stores have the option of increasing profits by keeping retail prices or discounts to attract people. buy more.
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