Micromax will officially launch its upcoming smartphone in Indian Market on November 3. This would be the first phone in almost two years
Aao Karein Thodi Cheeni Kum: Micromax
Micromax will officially launch its upcoming smartphone in Indian Market on November 3. This would be the first phone in almost two years, with Rahul Sharma(co-founder of Micromax) himself spearheading the comeback campaign with recent energy and vigor.

Micromax has been fair - in fact, very - vocal about this on social media platforms. In a promotional advertisement, a video shared days ahead of today’s announcement. 

Today’s announcement is also accompanied by a brief promo and as a substitute for talking about what’s coming, the brand instead selected to say, “aao karein thodi cheeni kum” and although it makes use of “tea” in the backdrop together with its own English translation of sorts that “gone are the times of sugar-coating everything,” it’s fairly apparent what Micromax is hinting at. 

Rahul Sharma shared a heartfelt message with the “nation” about how the continuing India-China standoff sparked the entire move - regardless of co-founder Rahul Sharma having left the world of developing smartphones, to float his new next-generation mobility firm Revolt Motors.

Everybody knows why Micromax Corporate is doing this, why now, in spite of everything this time. 

Apparently, Micromax company is making smartphones again as a result of the folks of India have been asking it to do that amid the incumbent authorities’ clarion call for going vocal for native.

While its everything is well and good, Corporates’s hype spree seems everything about tapping the sentimental aspect of India by way of a misaligned, even inappropriate to an extent, campaign of bashing China rather than talking concerning the precise product or products that the Indian brand has been continuously working on. And that's after it has brazenly admitted to dropping out to Chinese manufacturers once upon a time.

When as a substitute it might have talked about how Micromax mobiles might be totally different this time. Bear in mind, Micromax is a similar brand that has a record of selling rebranded Chinese owned smartphones in India.

Hopefully, there’s a great product on the market somewhere that justifies even half the cringe-fest that’s going around on social media platforms.

[Source: DNA IndiaFinancial Express]
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