Snapchat on Monday unveiled a new feature that mimics TiktTok’s short-video feed, and it plans to present out $1 million per day to user to using it
Snapchat copying one other application’s features - TikTok. Snapchat on Monday unveiled a new feature that mimics TiktTok’s short-video feed that lets Snapchat users put up video content with the hopes of it going viral and get popular, and it plans to present out $1 million per day to entice individuals to start using it.

Snapchat Spotlight will present users with a vertical feed of algorithmically selected video clips and joins Instagram’s Reels as the most recent copycat to attempt to tap into TikTok’s magic formula.

The application headed by Evan Spiegel, says that every day it's going to make $1 million available to users(creator) who post the most-watched short-videos as a lure to keep talented creators on its platform. The size of the payday will depend upon an equation that compares the quantities of engagement each popular publish will get.

The rewards will likewise serve as a type of content moderation, in accordance with reports, encouraging good behavior whereas discouraging the hate speech and misinformation which have dogged Twitter and Facebook.

The spotlight will take over what was beforehand the Shows tab in Snapchat’s mobile app, making it instantly visible to its more than 250 million users daily.

It's a rare instance of the app adopting the options of other apps. Up to now, Facebook and Instagram have copied now-commonplace functionality pioneered by Snapchat, including humorous face filters and disappearing stories.
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