Google-owned video platform YouTube will start running advertisements on some creator videos "without paying any income share to them".
YouTube has lately introduced a change to its Terms which will permit it to monetise some videos without paying a share of the income to the creators.
“You grant to YouTube the right to monetise your Content on the Service (and such monetisation may include displaying ads on or within Content or charging users a fee for access). This Agreement doesn't entitle you to any payments.,” mentions the updated Terms of Service.
With new terms, creators(Channel Owner) who are usually not part of the YouTube Partner Program will not be eligible for the income share of the videos that Google will show.
“Starting today we’ll begin rolling out ads on a limited number of videos from channels not in YPP. This means as a creator that’s not in YPP, you may see advertisements on some of your videos.
Since you’re not currently in YPP, you won’t receive a share of the revenue from these advertisements, although you’ll still have the opportunity to apply for YPP as you normally would once you meet the eligibility requirements,” YouTube mentioned.
YouTube Creators require videos amounting to 4,000 hours of complete watch time within the last 12 months and have over 1,000 subscribers to be eligible for YPP. They will check their eligibility on the monetization tab in YT Studio.
The platform didn't specify the videos or the creator varieties that will probably be affected by the decision. However, it confirmed to The Verge that it will not run advertisements on videos from non-partnered creators(previously) that make videos on topics corresponding to politics, faith, alcohol, and gambling.
YouTube has lately introduced a change to its Terms which will permit it to monetise some videos without paying a share of the income to the creators.
“You grant to YouTube the right to monetise your Content on the Service (and such monetisation may include displaying ads on or within Content or charging users a fee for access). This Agreement doesn't entitle you to any payments.,” mentions the updated Terms of Service.
With new terms, creators(Channel Owner) who are usually not part of the YouTube Partner Program will not be eligible for the income share of the videos that Google will show.
“Starting today we’ll begin rolling out ads on a limited number of videos from channels not in YPP. This means as a creator that’s not in YPP, you may see advertisements on some of your videos.
Since you’re not currently in YPP, you won’t receive a share of the revenue from these advertisements, although you’ll still have the opportunity to apply for YPP as you normally would once you meet the eligibility requirements,” YouTube mentioned.
YouTube Creators require videos amounting to 4,000 hours of complete watch time within the last 12 months and have over 1,000 subscribers to be eligible for YPP. They will check their eligibility on the monetization tab in YT Studio.
The platform didn't specify the videos or the creator varieties that will probably be affected by the decision. However, it confirmed to The Verge that it will not run advertisements on videos from non-partnered creators(previously) that make videos on topics corresponding to politics, faith, alcohol, and gambling.
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