In order to protect the privacy of iPhone, iPad and Mac users, Apple has decided to take action against privacy infringement.

Recently, Apple’s senior vice president Craig Federighi said at the European Data Protection and Privacy Conference, that starting next year, Apple may delete apps that track users without permission.

This means that iPhone users will have more initiative in privacy protection, but this will undoubtedly affect their business for advertisers who rely on apps.

He also said that Apple will launch a new feature App Tracking Transparency (ATT) for user privacy protection. If developers refuse to support this new feature, Apple will ask them to remove their apps out of the app store.

In fact, this new feature was supposed to be launched at the beginning of this year, but it was later delayed for some reason, which also gave developers more time to adjust the application and solve privacy issues.

Some technology companies and advertisers reacted fiercely to this and criticized Apple’s new features.

Four online advertising companies in France even filed antitrust lawsuits against Apple and issued a joint statement stating that Apple itself can also push ads to users.

But Craig Federighi believes that users have the right to know whether they are being tracked, and some companies also want to maintain the status quo of privacy violations. Apple hopes the world can see this.
Axact

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