Apple Dominates Q2 Global High-end Smartphone Average Selling Price In 2022

According to the latest monthly report on mobile phone sales released by Counterpoint Research, the average selling price (ASP) of global high-end smartphones (wholesale price is greater than or equal to US$400 in the second quarter of 2022) rose 8% year-over-year to a record $780 in the second quarter.

It is reported that this is mainly due to the 94% year-on-year increase in smartphone sales in the $1,000 and above price segment, with this segment alone contributing more than a quarter of high-end sales in the second quarter of 2022.

With smartphone sales share and more than one-fifth of global smartphone revenue, growth in this segment also drove the global average smartphone selling price to its highest-ever second quarter in the second quarter.

Global average selling price of high-end smartphones
In terms of volume, sales in the premium segment fell 8% year-on-year in the second quarter of 2022, but outperformed the overall smartphone market, which declined 12%, marking the ninth consecutive quarter of superior performance in the premium segment on the overall growth of the smartphone market.

High-end smartphone market share In terms of sales share among mobile phone brands, Apple leads the premium smartphone market with a 57% market share, and Samsung ranks second with a 2% year-on-year increase in sales and a 19% market share, thanks to the S22 Ultra consecutive. It became the best-selling Android smartphone in the premium segment in the second quarter.

Meanwhile Vivo surpassed OPPO in sales in the quarter to become the third-largest premium smartphone brand for the first time.