Apple Increases The Production Rate Of iPhone 14 Pro To 60%, Instead Of The Initial Plan Of 50%

TrendForce pointed out that Apple's production volume in the first quarter of 2023 is expected to be reduced from 56 million units to 52 million units, a year-on-year decrease of 14%.

For the above results, in fact, Apple has made adjustments before. According to the supply chain , Apple has decided to cut orders for the iPhone 14 Plus due to the overall deserted market for the iPhone 14 Plus.

Industry insiders said that they have indeed received news that the iPhone 14 Plus will significantly reduce production, and the order cut will reach about 40%, and other models will make up for the gap in total shipments.

For this production cut, the supply chain said that Apple will not lose anything, but will make a lot of money, because everyone's demand for the Pro series is so strong that many foundries have shifted their production lines to the iPhone 14 Pro series.

Under the circumstance that there is almost no major change in the total amount, Apple has reduced the production capacity of the 14 Plus to increase the 14 Pro series, so as to obtain more profits, which is very helpful for improving profits. After all, the price of the latter is around 10,000 yuan.

Apple's procurement team has reassessed demand for the Plus model and has asked at least one manufacturer to immediately stop producing parts for the iPhone 14 Plus, according to a person involved in Apple's supply chain. Two downstream suppliers responsible for assembling components for Apple also cut production by 70% and 90%, respectively, the person said.