Wrights revealed in an interview with Auto Daily that he didn't take a hit when he took over from former CEO Mike Flewitt, "some things got worse, some things got worse. better". He added: "Some areas are as bad as he expected and quality is what matters.
"What I've heard from my team is that in the past, we took an immature product, released it and delivered it to the customer. Artura was the first project we didn't do. We didn't think that car was mature. , so stop deliveries. Doing so could hurt the company's financials, but I think it's important."
While sports cars and supercars will remain at the heart of McLaren's product strategy, Wrights will also steer the company toward electrification, a goal that has already begun with the hybrid Artura.
AndroBliz understands that McLaren will build a supercar in the future to compete with the Lotus Evija, but Wrights believes that its technology is not advanced enough, so he intends to let his team focus on more traditional electric vehicles.
"The technology is much more mature, and we can also customize it to make it more lifestyle and practical."
Wrights believes that any electric McLaren model must strictly inherit the brand's DNA and lightweight concept, but it also requires a high price of at least £200,000 / $350,000, which he believes should be McLaren's cut. "We need to focus on profitability, not sales".
To accomplish his strategy, Wrights also knew he needed a technology partner. However, rumors of Audi buying McLaren have been denied. However, foreign media also believe that BMW will help the development of McLaren and Artura hybrid systems, and will further deepen the relationship with McLaren.
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