British technology company Nothing plans to launch a new smartphone in the United States that will directly compete with Apple's iPhone.
British technology company Nothing plans to launch a new smartphone in the United States that will directly compete with Apple's iPhone.

Nothing CEO Carl Pei told CNBC in an interview that the startup is in "early talks" with telecom carriers about launching the new phone in the U.S., without naming any carriers.

Nothing launched the Nothing Phone(1) smartphone in more than 40 markets around the world in July this year, including the UK, Japan, India and countries in continental Europe. At the time, the company said it had no plans to release the Nothing Phone(1) widely in the US.

"The reason we didn't launch in the US is that there would be a lot of additional technical support required to support all the carriers and their unique customizations on top of Android," Carl Pei explained in an interview. "We didn't feel like we were ready. Right now we're talking to some carriers in the U.S., and there might be a future product there."

Carl Pei also acknowledged that it will not be easy for Nothing to compete with Apple in the US. “Android has challenges, and Apple iOS is becoming more and more dominant. They have a strong monopoly on iMessage and AirDrop, especially in Gen Z, so that’s a bigger and bigger thing for us. Worry."

"Maybe one day, Apple has 80% of the entire smartphone market, which will not leave enough room for Android-based manufacturers to continue to survive."

AndroBliz learned that Nothing has so far sold more than 1 million products worldwide, its Nothing Ear (1) headset sold 600,000 sets, and Nothing Phone (1) shipped 500,000 units.

Nothing expects its revenue to jump more than 10-fold in 2022 -- from $20 million in 2021 to $250 million this year. However, the company was still in the red, which Carl Pei said was partly due to foreign currency exchange movements.

“We pay a lot of COGS (cost of sales) in dollars, but we make money in pounds, euros, Indian rupees — so everything is devalued against the dollar. Our target is to be profitable in 2024.”
Axact

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