Samsung Electronics Again Has Become Korea's No. 1 Brand For 12 Consecutive Years

Korean brand consultancy Brandstock announced that Samsung Electronics' Galaxy smartphone has held the top spot for 12 consecutive years.

The Brandstock Top Index (BSTI) consists of a total of 1,000 points, with Samsung Galaxy smartphones scoring 937.6 out of 1,000 points in the 2022 BSTI, taking first place.

This is good news for Samsung, as it is speculated that the company will lose its top spot in the global smartphone market to Apple in the fourth quarter of 2022 due to slow demand and recession in many economies.

Samsung did manage to increase its shipments by 3.9% quarter-on-quarter to a global smartphone market of 64.2 million units. In terms of share, Samsung managed to capture a 1.4% growth share of the global smartphone market in the third quarter of 2022 .

The Samsung Galaxy S22 series has received good reviews overseas. According to the "Korea Economic Daily", the Galaxy S22 Ultra was selected as the best invention of 2022 by the US "Time" magazine. Korean Air jumped 11 places to No. 11 on the list, and Hana Tour jumped from No. 40 last year to No. 32 this year.

Online shopping brands also showcased stiff competition, with companies like Coupang, Gmarket, Auction and 11th Street dropping in the rankings. IT-related brands were also affected, with Naver slipping from third to fourth and Google from ninth to tenth.